Changelog

Zoho CRM Integration Suite & Unified WhatsApp Usage Analytics

This week we launched our native Zoho CRM Integration Suite with an embedded Related-List widget and bi-directional sync, alongside a unified WhatsApp messaging usage and cost analytics dashboard.

Featured Highlights

Zoho CRM Integration Suite: Connect Peach directly to Zoho CRM to embed live WhatsApp conversations inside Zoho Leads and Contacts. The new integration includes a secured Peach Related-List Widget, bi-directional Owner Sync, automatic Contact List Sync based on Zoho tags, and Zoho webhook triggers inside Custom Playbooks.

Unified WhatsApp Message Usage & Estimated Costs: Merged Meta Cloud API and 360dialog messaging statistics into a unified usage dashboard displaying breakdown by conversation category, total volume, and marked-up estimated costs in your account currency.

Integrations & CRM

Dedicated HubSpot Management Hub: Added a dedicated management view under Settings → Integrations → Manage HubSpot with right-side offcanvas panels for configuring Owner Sync, List Sync, and Webhooks without leaving the overview page.

HubSpot Setup & Scope Health: Surfaced explicit setup health diagnostics and auto-provisioned account-scoped event sources immediately upon connecting HubSpot.

WhatsApp Usage & Messaging

WABA Scoped Phone Filtering: Scoped phone number filters directly to the active WhatsApp Business Account (WABA) to streamline multi-number usage queries.

Broadcast Inbound Noise Reduction: Prevented mass broadcast campaign dispatches from generating spurious real-time tab notification updates across agent queues.

Flow Reply Template Formatting: Converted rich text HTML reply templates to native WhatsApp markdown format automatically.

Pipelines & Improvements

Conversation Assignee Inheritance: Enrolling a contact into a pipeline now automatically inherits and preserves the active conversation assigned agent.

Unassigned Closed Conversations in Pipelines: Closed conversations that are unassigned now reliably surface in the Pipeline Unassigned tab for seamless tracking.

Phone Number Formatting Search: Enhanced search to accurately match contacts regardless of dial code formatting, spaces, or dashes.

Sticky Assignee Filtering: Fixed agent filter persistence and unassigned item display on pipeline boards and CSV exports.

Updates

See what else we shipped.