Zapier chains create latency and hidden costs
Webhook chains and URL redirects are hard to debug, slow to update, and disconnected from native HubSpot workflow actions.
Shared Inbox · Sync Chat · AI Agents
HubSpot WhatsApp integration beyond message sync
Whether your business uses one official WhatsApp number or many rep-owned WhatsApp Business numbers, Peach brings conversations into HubSpot workflows, owner sync, AI agents, and CRM writeback.
The bottleneck
Stop patching WhatsApp into HubSpot with brittle workarounds
Most teams end up choosing between rep speed, CRM hygiene, and buyer experience. Peach is built so you do not have to trade one for another.
Basic inboxes leave reps doing CRM admin
Teams still copy context, chase owners, and manually log the conversation details that should already live on the customer record.
Rigid bots cannot work your pipeline
Decision trees can collect answers, but they do not read company context, update deal stages, create tickets, or hand off intelligently.
Choose your setup
Peach integrates with the way your team already uses WhatsApp
Start from your current operating model. Use one central business number, individual team numbers, or both.
Peach Core
Route every official WhatsApp conversation through Peach and HubSpot
Use Peach as the shared inbox and AI layer for one central business number, then push the right updates into HubSpot workflows, deals, tickets, and timelines.
Peach Co-Pilot
Let reps keep their WhatsApp Business App numbers while HubSpot stays current
Use coexistence when sales or service teams work from individual numbers. Peach syncs context, ownership, and follow-ups back into HubSpot.
Native HubSpot integration
Work inside HubSpot. Automate WhatsApp from HubSpot.
Peach embeds into your CRM workspace and adds first-class workflow actions, so revenue and support teams can move faster without splitting customer context.
Embedded CRM sidebar and WhatsApp inbox
View full conversation threads, opt-in status, active pipeline enrollment, last-message timestamps, template drawers, and assignment controls from HubSpot records.
send_template
send_text
enroll_in_pipeline
connect_to_ai_agent
assign_conversation
5 native custom workflow actions
Send templates, send service-window texts, enroll in Peach pipelines, connect contacts to AI agents, and assign conversations directly in HubSpot Workflows.
Two-way owner alignment
Map HubSpot Contact Owners to Peach agents so CRM ownership and WhatsApp conversation ownership stay in sync as reps claim or reassign chats.
List and property sync
Sync static and active HubSpot lists into Peach segments, and keep custom contact properties aligned across both systems.
Smart contact matching
Match subscribers using external CRM IDs, normalized phone numbers, or email addresses to reduce duplicate and ambiguous records.
AI agent CRM tools
AI agents that read and write HubSpot while the chat is live
Peach agents do more than answer questions. They can use HubSpot tool calls during WhatsApp conversations to keep sales and support records current.
Lookup contacts, companies, lifecycle stages, and history
Update properties and append conversation notes
Create deals or move existing deals through stages
Create and update HubSpot support tickets
Teams
Built for the teams that live in HubSpot
Each team gets the WhatsApp workflow it needs, while RevOps keeps one clean CRM record of the customer journey.
Convert inbound leads with instant routing
Trigger WhatsApp follow-ups after forms, qualify leads with AI agents, and create deals automatically when buyer intent is clear.
Create tickets from WhatsApp without context loss
Let agents triage issues, open HubSpot tickets, append summaries, and escalate to human teams with the full conversation attached.
Connect with OAuth and scoped access
Manage the integration from Peach settings with OAuth authorization, webhook verification, owner mapping, and list sync controls.
Workflow recipes
Launch the HubSpot automations your team already wants
Use native actions in HubSpot Workflow Builder instead of stitching together external middleware.
Send approved WhatsApp templates when a deal stage changes.
Send 1-on-1 service-window messages from workflow logic.
Move contacts into Peach sales or support boards automatically.
Start an autonomous qualification or triage session instantly.
Route WhatsApp chats to reps or queues from HubSpot rules.
Frequently Asked Questions
Should we use central WhatsApp accounts or rep-owned numbers?
Use central WhatsApp accounts for marketing, support, sales queues, and official business conversations. Use rep-owned numbers when your sales or service reps already build relationships from their own WhatsApp Business App numbers.
Why would a business prefer central WhatsApp accounts?
Central accounts are better when conversations belong to the company, not an individual rep. They help with shared visibility, team handoffs, privacy, data security, and making sure customer history stays with the business.
Can reps keep using their own WhatsApp numbers?
Yes. If your business relies on reps directly interacting with customers from their own WhatsApp Business numbers, Peach can still connect those conversations to HubSpot so context, ownership, and follow-ups do not get lost.
Can we automate WhatsApp follow-ups from HubSpot?
Yes. You can trigger WhatsApp messages, route conversations, move contacts into Peach pipelines, and start AI agent handoffs from HubSpot automation rules.
Do reps need to switch between HubSpot and WhatsApp all day?
No. Peach brings the conversation context, customer status, message actions, and assignment controls closer to the HubSpot record, so reps can work with less tab-switching and manual CRM cleanup.
Can Peach keep HubSpot customer data up to date?
Yes. Peach can match WhatsApp conversations to HubSpot contacts, keep owners aligned, update fields, log notes, and help create deals or tickets from live customer conversations.
