Featured Highlights
Peach Pipelines (WhatsApp CRM): We are officially introducing Peach Pipelines, the first chat-native CRM designed for high-velocity WhatsApp operations. Stop losing deals and customer tickets in flat chat inboxes. Pipelines automatically connects conversations to revenue and support stages with zero manual CRM data entry.
Self-Updating Stage Tracking: Track customer deals and support inquiries visually from first touch to resolution. Stages update automatically based on customer replies, agent actions, and AI agent handoffs.
Pipelines & Inbox Experience
Pipeline-Aware Inbox: View active pipeline stages, customer status, and stage notes directly beside active conversation threads, ensuring reps never lose context.
Pre-Built Lifecycle Templates: Get started instantly with industry-tested pipeline templates tailored for Sales & Orders, Customer Support, and AI Triage.
Stage Analytics & Overview: Track active contacts, conversion velocity, and stage bottlenecks with dedicated pipeline analytics.
Automations & Platform Enhancements
Interactive Button Branches: Automation workflows can now wait for contacts to tap specific WhatsApp quick-reply buttons and branch downstream actions in real-time.
Delivery Windows for Template Messages: Define active business hours and timezones for automated WhatsApp templates to queue after-hours messages safely.
Native HubSpot AI Flow Tool: Added native HubSpot Flow actions allowing autonomous AI agents to read, create, and update deals directly during WhatsApp chats. Learn more on our HubSpot integration page.
Plan Limits Transparency: Transparently view and manage team seat limits and connected WhatsApp lines per tier with in-app usage alerts.
Improvements & Bug Fixes
- Meta Username & BSUID Support: Added end-to-end inbound and outbound messaging support for Meta Usernames and Business Scoped User IDs (BSUID).
- Messages Analytics in Core: Rolled out the unified Messages analytics dashboard to Peach Core accounts with faster query performance.
- Template Placeholder Validation: Rejected empty and positional placeholders in template bodies to prevent Meta submission rejections.
- Campaign Dispatch Guard: Prevented smart/ASAP campaign launches when zero future delivery slots are available.
- Meta Pause Reasons: Surfaced Meta's explicit pause reasons directly inside the WhatsApp template inspector.