Freshsales CRM, CSV Enhancements, Ad Attribution & API Upgrades in Peach AI

Oct 30, 2025

This week’s release focuses on helping teams connect, track, and attribute conversations better.

Top Highlights This Week

Freshsales CRM Integration (Now Live)

Peach AI now connects directly with Freshsales CRM:

  • Sync leads, contacts, and activities between platforms automatically.

  • Create or update Freshsales records straight from chat interactions.

  • Add notes and tasks that link directly to CRM contacts or deals.

  • Manage your CRM workflows without leaving Peach.

How to connect Freshsales:

  1. Go to Settings → Integrations → Freshsales.

  2. Enter your Freshsales API Key

  3. Add your Freshsales Domain.

  4. Click Connect and you’re done! 

Enhanced CSV Reports

CSV exports now include escalated chat details, helping you track where and when AI handoffs occur.

  • New “Escalated from AI” activity type visible in exports (chat activities section).

Connect to Internal APIs via MCP + OAuth

Admins can now connect Peach AI to any internal or third-party tool through secure API connections.

  • MCP (Model Context Protocol) setup supports custom HTTP endpoints.

  • OAuth integration enables safe and scalable authentication.

  • Ideal for linking Peach AI with CRMs, dashboards, project management tools, or reporting systems.

Click To know more ↗

Ad Source in Inbox (Lead Attribution)

Ever wonder which ad campaign a new lead came from? Now you’ll know instantly.

  • A small tag (e.g., “Instagram Ad”) will appear above every new chat.

  • Why it matters: Your team gets immediate context on marketing performance.

  • What it tracks: Automatically captures and displays the ad source, campaign, and offer details.