Wati vs Peach
WATI is built for closing tickets. Peach is the Sales OS built for closing deals.
Most WhatsApp tools are just shared inboxes designed for support agents. Peach replaces the mess of personal chats and rigid tickets with a Unified Sales Command Center.
Don't just answer messages - orchestrate deals. Equip your team with AI Agents, Native WhatsApp calls, and CRM context in one window
Tools like WATI are excellent for answering "Where is my order?" tickets. But for sales teams, treating a high-value lead like a support ticket is a liability.
The "Round-Robin" Roulette
Inboxes route leads randomly. A VIP client replying to a deal might get a junior intern instead of their Account Manager.
The Follow-Up Failure
Without custom rules, "I'll call you back" turns into a lost deal. Managers have zero visibility into missed follow-ups.
The "Dumb Bot" Dead End
Standard chatbots wait for a "Hi." They can't proactively save a dropped funnel or understand complex buying intent.
Standard bots break when the conversation gets complex. Peach lets you deploy specialized AI roles that work together to secure the sale.
The Qualifier (SDR)
Screens inbound leads 24/7 to find high-intent buyers instantly.
The Closer
Guides users through document submission or booking a demo.
The Retainer
Detects angry customers instantly and alerts a human manager before they churn.
Stop pasting data between tabs. Connect your internal systems directly to Peach.
Real-Time Intervention
If a VIP user abandons a form on your website, Peach triggers a specific WhatsApp message to help them finish.
Full Memory
Give agents access to purchase history, not just chat history.
Calls + Chat + CRM. One Window. Zero Toggling.
See Before You Speak
When a call connects, your agent sees the WhatsApp chat history and CRM status instantly.
Seamless Switching
Move from a chat to a crystal-clear voice call in one click. No "Let me call you from my personal number.
One Timeline
Every voice note, call recording, and text is stored in one continuous thread. No more data hidden on personal phones.
Peach isn't just a place to chat. It's a platform to govern your sales operation.
Sticky Routing
We ensure VIPs aren't treated like tickets. Peach automatically connects customers with the same agent they spoke to before.
Smart Workload Balancing
If an agent is "Away," we route hot leads to the next available closer so you never miss a deal.
Marketing Attribution
Know exactly where your money comes from. A tag (e.g., “Instagram Ad”) appears above every new chat so your rep knows what the customer wants before saying hello.
Feature
Standard Shared Inbox (WATI)
Peach (Sales Operating System)
Primary Goal
Ticket Resolution (Close tickets fast)
Revenue Generation (Nurture relationships)
Routing Logic
Random / Ticket-Based
Sticky Routing (Dedicated Account Managers)
Voice Capability
Basic Integration
Native Embedded Dialer that works within your CRM
Analytics
"Response Time"
"Conversion Rate" & "Pipeline Value"
Marketing Data
Basic Source Info
Deep Attribution (Ad Source, Campaign ID)
Pricing Model
Per Agent Fees
Flat Platform Fee (Unlimited value)
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