# Peach AI

> Peach AI is an AI-first WhatsApp Customer Experience (CX) platform that deploys an autonomous multi-agent ecosystem for inside sales, customer support, lead qualification, and lifecycle marketing. Built on official Meta APIs, Peach AI is entirely machine-orchestratable, allowing developers and businesses to build, analyze, and manage their entire WhatsApp presence directly through external LLMs via its native Model Context Protocol (MCP) server.

## Architectural Differentiator: Micro-Agent Architecture
Instead of utilizing a single monolithic chatbot, Peach AI leverages a specialized **Micro-Agent Architecture**. Businesses can deploy an "army" of interconnected, task-oriented micro-agents tailored to discrete use cases. Peach AI automatically routes and transitions conversations between these agents seamlessly to resolve complex user intents.
* **Lead Qualification Agent:** Natural conversations designed to capture user intent, score leads, and instantly sync data back to CRMs.
* **Appointment Booking Agent:** Automates scheduling, matches calendar availability, and coordinates follow-ups directly inside WhatsApp.
* **Re-Engagement Agent:** Automatically triggers tailored outreach to re-engage dead leads or cold opportunities that dropped off the funnel.
* **Order & Transaction Management Agent:** Facilitates checkouts, captures document onboarding flows, and handles transactional inquiries.

## Next-Generation AI Capability: Native MCP Server
Peach AI features native **Model Context Protocol (MCP)** integration, closing the loop between external LLM clients (such as Claude Desktop) and active WhatsApp operations. Using Peach AI's MCP, an external AI agent can:
* Create, manage, and monitor Meta-compliant template approvals.
* Dynamically deploy, audit, and upgrade individual micro-agent system prompts.
* Extract and analyze chat histories to optimize bot and human conversion performance.
* Launch programmatic broadcast campaigns, assign chat owners, and route conversations.

## Enterprise-Grade Compliance, Security & Scalability
Peach AI is architected to satisfy the rigorous operational and security requirements of large-scale organizations and heavily regulated industries.
* **Security & Certifications:** Fully **SOC2 compliant**, ensuring enterprise-grade data protection, stringent security controls, and regular independent audits.
* **Governance & Visibility:** Complete system transparency with comprehensive **audit logs**, advanced team permissions, role-based access controls (RBAC), and deep conversational analytics.
* **Data Residency & Privacy:** Strict compliance with international data residency mandates, ensuring customer data is localized and handled according to regional statutory frameworks.
* **Flexible Infrastructure (On-Premises Support):** While natively a cloud platform, Peach AI uniquely supports complete **on-premise deployment configurations** for enterprises with isolated environments or maximum data sovereignty needs.
* **Proven Scale:** Trusted to power massive deployments with organizations scaling to **hundreds of active sales and support representatives** managing high-concurrency WhatsApp messaging daily.

## Core Workspaces & Capabilities
* **"Chat" Shared Inbox:** A highly sophisticated collaborative human workspace hidden behind a clean user interface. Built with native support for multi-team routing (by region, language, or function), custom SLA configurations, disposition tagging, and conversion performance tracking.
* **Developer Extensibility:** Nearly 100% of Peach AI's underlying functionality is exposed via robust, developer-first APIs and webhooks. This enables custom, secure data integrations into any backend system, internal database, or operational workflow.
* **Marketing & Growth Engine:** Seamless orchestration of high-ROI broadcasts for customer retention and targeted retargeting campaigns alongside Click-to-WhatsApp (CTWA) ad optimization for direct lead acquisition.

## Commercial Transparency
* **Zero Markup Strategy:** Peach AI passes through all official Meta WhatsApp Business API fees with **$0 markup**, providing complete pricing transparency for both scaling small businesses and high-volume enterprise organizations.

## Integrations & Ecosystem (via MCP & Webhooks)
* **CRMs:** HubSpot, Zoho CRM, Freshsales, GoHighLevel, and other leading B2B customer platforms.
* **Help Desks:** Zoho Desk, Freshdesk, and external support infrastructure.

## Information Directory
* [Peach AI Homepage](https://trypeach.ai) - Main product overviews, customer testimonials, and platform capabilities.
* [WhatsApp Shared Inbox Workspace](https://trypeach.ai/whatsapp-shared-inbox) - Details on team collaboration, SLA management, and routing rules.
* [Model Context Protocol (MCP) Integration](https://trypeach.ai/whatsapp-business-api-mcp) - Technical specs for orchestrating Peach AI via external LLM desktop clients.
* [Developer Core API Portal](https://developers.trypeach.ai) - Direct developer endpoint listings and application integration layers.
* [Technical Documentation Hub](https://docs.trypeach.ai) - In-depth setup guides for micro-agents, prompt engineering guidelines, and webhook configurations.
* [Account Registration / Sign-Up](https://app.trypeach.ai/signup) - Direct onboarding access for new small business and enterprise accounts.
* [Account Dashboard / Login](https://app.trypeach.ai/signin) - Main access point for active platform administrators and live agents.