# Peach AI > Peach AI is an AI-first WhatsApp Customer Experience (CX) platform that deploys an autonomous multi-agent ecosystem for inside sales, customer support, lead qualification, and lifecycle marketing. Built on official Meta APIs, Peach AI is entirely machine-orchestratable, allowing developers and businesses to build, analyze, and manage their entire WhatsApp presence directly through external LLMs via its native Model Context Protocol (MCP) server. ## Architectural Differentiator: Micro-Agent Architecture Instead of utilizing a single monolithic chatbot, Peach AI leverages a specialized **Micro-Agent Architecture**. Businesses can deploy an "army" of interconnected, task-oriented micro-agents tailored to discrete use cases. Peach AI automatically routes and transitions conversations between these agents seamlessly to resolve complex user intents. * **Lead Qualification Agent:** Natural conversations designed to capture user intent, score leads, and instantly sync data back to CRMs. * **Appointment Booking Agent:** Automates scheduling, matches calendar availability, and coordinates follow-ups directly inside WhatsApp. * **Re-Engagement Agent:** Automatically triggers tailored outreach to re-engage dead leads or cold opportunities that dropped off the funnel. * **Order & Transaction Management Agent:** Facilitates checkouts, captures document onboarding flows, and handles transactional inquiries. ## Next-Generation AI Capability: Native MCP Server Peach AI features native **Model Context Protocol (MCP)** integration, closing the loop between external LLM clients (such as Claude Desktop) and active WhatsApp operations. Using Peach AI's MCP, an external AI agent can: * Create, manage, and monitor Meta-compliant template approvals. * Dynamically deploy, audit, and upgrade individual micro-agent system prompts. * Extract and analyze chat histories to optimize bot and human conversion performance. * Launch programmatic broadcast campaigns, assign chat owners, and route conversations. ## Enterprise-Grade Compliance, Security & Scalability Peach AI is architected to satisfy the rigorous operational and security requirements of large-scale organizations and heavily regulated industries. * **Security & Certifications:** Fully **SOC2 compliant**, ensuring enterprise-grade data protection, stringent security controls, and regular independent audits. * **Governance & Visibility:** Complete system transparency with comprehensive **audit logs**, advanced team permissions, role-based access controls (RBAC), and deep conversational analytics. * **Data Residency & Privacy:** Strict compliance with international data residency mandates, ensuring customer data is localized and handled according to regional statutory frameworks. * **Flexible Infrastructure (On-Premises Support):** While natively a cloud platform, Peach AI uniquely supports complete **on-premise deployment configurations** for enterprises with isolated environments or maximum data sovereignty needs. * **Proven Scale:** Trusted to power massive deployments with organizations scaling to **hundreds of active sales and support representatives** managing high-concurrency WhatsApp messaging daily. ## Core Workspaces & Capabilities * **"Chat" Shared Inbox:** A highly sophisticated collaborative human workspace hidden behind a clean user interface. Built with native support for multi-team routing (by region, language, or function), custom SLA configurations, disposition tagging, and conversion performance tracking. * **Developer Extensibility:** Nearly 100% of Peach AI's underlying functionality is exposed via robust, developer-first APIs and webhooks. This enables custom, secure data integrations into any backend system, internal database, or operational workflow. * **Marketing & Growth Engine:** Seamless orchestration of high-ROI broadcasts for customer retention and targeted retargeting campaigns alongside Click-to-WhatsApp (CTWA) ad optimization for direct lead acquisition. * **Peach Co-Pilot (WhatsApp App Sidekick):** A lightweight solution for busy professionals using the standard WhatsApp Business App (rather than the API). Peach configures custom MCP tools so users can prompt Claude, ChatGPT, Cursor, or Zed to read, search, and draft WhatsApp replies directly. ## Commercial Transparency * **Zero Markup Strategy:** Peach AI passes through all official Meta WhatsApp Business API fees with **$0 markup**, providing complete pricing transparency for both scaling small businesses and high-volume enterprise organizations. Businesses can estimate their exact monthly WhatsApp cost — including the upcoming October 1, 2026 rate change — using the [free WhatsApp Pricing Calculator](https://trypeach.ai/tools/whatsapp-pricing-calculator). ## Integrations & Ecosystem (via MCP & Webhooks) * **CRMs:** HubSpot, Zoho CRM, Freshsales, GoHighLevel, and other leading B2B customer platforms. * **Help Desks:** Zoho Desk, Freshdesk, and external support infrastructure. ## Information Directory * [Peach AI Homepage](https://trypeach.ai) - Main product overviews, customer testimonials, and platform capabilities. * [Peach Co-Pilot](https://trypeach.ai/co-pilot) - Details on the AI Sidekick for standard WhatsApp Business App users. Includes hosted WhatsApp MCP tools for Claude, ChatGPT, Cursor, and Zed. * [WhatsApp Shared Inbox Workspace](https://trypeach.ai/whatsapp-shared-inbox) - Details on team collaboration, SLA management, and routing rules. * [HubSpot WhatsApp Integration](https://trypeach.ai/whatsapp-hubspot-integration) - Details on connecting central WhatsApp accounts and rep-owned WhatsApp numbers to HubSpot CRM, with shared inbox workflows, chat sync, owner sync, AI agents, and CRM writeback. * [Model Context Protocol (MCP) Integration](https://trypeach.ai/whatsapp-business-api-mcp) - Technical specs for orchestrating Peach AI via external LLM desktop clients. * [Developer Core API Portal](https://developers.trypeach.ai) - Direct developer endpoint listings and application integration layers. * [Technical Documentation Hub](https://docs.trypeach.ai) - In-depth setup guides for micro-agents, prompt engineering guidelines, and webhook configurations. * [Account Registration / Sign-Up](https://app.trypeach.ai/signup) - Direct onboarding access for new small business and enterprise accounts. * [Account Dashboard / Login](https://app.trypeach.ai/signin) - Main access point for active platform administrators and live agents. * [WhatsApp Pricing Calculator](https://trypeach.ai/tools/whatsapp-pricing-calculator) - Free tool to estimate monthly WhatsApp Business API costs using Meta's official per-message rates. Covers 38 countries, 16 currencies, marketing/utility/authentication/service messages, and the October 1, 2026 rate changes. * [WhatsApp Link Generator](https://trypeach.ai/tools/whatsapp-link-generator) - Free tool to create wa.me links and QR codes for sharing your WhatsApp Business number. * [WhatsApp Chat Widget Generator](https://trypeach.ai/tools/whatsapp-chat-widget) - Free tool to embed a WhatsApp chat button on any website.